Major rugby events play an important role in growing rugby across Western Australia by creating opportunities that extend well beyond the field of play.
At a participation level, international fixtures provide a powerful recruitment and retention tool for the game. Exposure to elite rugby inspires young players, coaches, referees and volunteers, helping them see a clear pathway from community rugby through to the highest levels of the sport. Major events create moments that clubs can leverage to attract new participants, reconnect former players and strengthen engagement within their local communities.
These events also provide RugbyWA with a platform to showcase the breadth of the game across Western Australia. Increased media coverage, community activations and school engagement programs raise awareness of rugby and help introduce the sport to new audiences who may not otherwise engage with it.
Importantly, the benefits are amplified when major events are supported by targeted legacy initiatives. School clinics, regional visits, volunteer development opportunities, club activations and community programs ensure that interest generated by the event is converted into sustained participation outcomes. This creates a stronger connection between the elite and grassroots levels of the game and supports RugbyWA's long-term participation and retention objectives.
Major rugby events also contribute to Western Australia's reputation as a destination for world-class sporting experiences. The ability to successfully host international teams, supporters and broadcast audiences strengthens the state's profile while creating opportunities for tourism, business engagement and future event attraction.
The value of hosting major rugby events should therefore be measured not only by attendance figures or economic impact, but by the lasting outcomes they generate for clubs, participants and communities. When effectively leveraged, these events become catalysts for participation growth, stronger community engagement and a more sustainable future for rugby in Western Australia.
By investing in these events and the programs that surround them, partners play a direct role in growing participation, strengthening communities and creating pathways for the next generation of rugby participants. Together, we can ensure the benefits of major rugby events extend far beyond match day and leave a lasting legacy across Western Australia.
Join us as we build the future of rugby in Western Australia through our Golden Decade of Rugby.
