Counties Manukau Rugby Football Union (CMRFU) is pleased to announce the extension of its partnership with Sudima Hotels for a further three years, reinforcing a strong and successful relationship built on shared values, women’s participation in rugby, and community engagement.
Sudima Hotels, one of New Zealand’s leading hotel brands, continues to play a significant role in supporting women in rugby, creating opportunities for participation and fostering a sense of belonging across the Counties Manukau region. This partnership extension reflects the positive impact both organisations have delivered together and their ongoing commitment to creating opportunities that benefit female players, supporters, and the next generation of grassroots athletes.
“We are delighted to be extending our partnership with Sudima Hotels for another three years,” said Andrew Philips, Head of Commercial at Counties Manukau Rugby Football Union. “Our relationship is a strong example of how commercial partnerships can deliver real value while staying true to the Union’s values. We are extremely grateful to Sudima Hotels for their continued support of all our teams, from grassroots through to our flagship sides. This year we look forward to hosting our partners and the wider community at Sudima Hotel Auckland Airport for both the Counties Energy Heat and Counties Manukau Steelers 2026 season launches, as well as our end‑of‑year awards night, which we know will be a fantastic celebration for all involved.”
Through the extended partnership, CMRFU and Sudima Hotels will continue collaborating on a range of initiatives focused on community engagement, events, and cross‑promotional opportunities. The partnership also provides ongoing visibility for Sudima Hotels across CMRFU competitions, events, and digital platforms, both locally and nationwide.
Les Morgan, Chief Operating Officer of Sudima Hotels, welcomed the extension. "We are proud to continue our partnership with Counties Manukau Rugby Football Union. Bringing people together is at the heart of what we do at Sudima Hotels, and this partnership reflects our shared commitment to connection, participation and community. We look forward to supporting the rugby community and celebrating many more memorable moments together over the next three years."
CMRFU looks forward to building on the momentum of this partnership and delivering positive outcomes for the community in the years ahead.
